It’s OK not to be OK.
With the rising pressure on todays society, Imposter Syndrome also rises. Anuroopa Kataria is specialised in guiding female entrepreneurs from feeling like an imposter to who they really are by ‘becoming me’. Welcome to your online safe space where it’s OK not to be OK.
Not Your Therapist
Webdesign, Touchpoints & Print
2023
Client
Skills
Year
THE VISION
What would happen if you expand your therapist business into a mental health lifestyle brand..
Today Mental Health is a global topic. With a lot of pressure and external stimuli, it is sometimes difficult to hold your own in the world. And often we make it even more difficult for ourselves. When you learn to deal with yourself and the difficult struggles that sometimes come your way, a happier life is in your hands.
Not Your Therapist is all about learning how to pull yourself out of dark times and getting comfortable with the fact that things don't always go smoothly. Taking the pressure off the negative and focus on the things you can do. This makes life more fun!
THE CHALLENGE
The challenge for us during the expansion was to put the creation of a Safe Space at the center of everything we did. The last thing we wanted is to give people the idea that there is something wrong with them, that it's not ok not to be ok and bring doubt about whether they can share everything with Anuroopa. This is quite a challenge, especially in an online environment.
THE RESULT
Everything that has been - and will be - created, is being created with ‘a safe space’ in the back of our minds. We’ve made sure that every space that we move in, contains the same level of safety. From a special Drop Box on the website - where you can share any struggle completely anonymously - to the social media templates and client documents to guide you through your own journey of Becoming You.
